International Trade Marketing Strategy Manager

About Us

PIC is a €130M leading Consumer Health brand and one of the most recognized names in the industry, with over 80% top-of-mind awareness in Italy. Established in the 1970s, the brand’s iconic taglines such as “Già Fatto” and “Ago Indolore” are deeply embedded in Italian consumer and pharmacist culture.

Originally built on innovation in sharps and needles, PIC now operates across 6+ categories including Diabetes Care, Wound Care, Respiratory, and Fever Management. The portfolio is distributed in Italy, the US, MENA, APAC, and LATAM through pharmacies, tenders/professional channels, and a broad network of distributors.

Recently acquired by Theras Group, the brand is entering a new phase of strategic focus and international expansion. Export markets currently span 100+ countries, reaching half of the world’s population and generating €30M in annual revenues. Despite strong fundamentals, growth has been flat in recent years — creating a unique opportunity to unlock significant untapped potential.

The Role

We are looking for an International Trade Marketing Strategy Manager to play a key role in reigniting Export Markets business growth.

Reporting to the International Trade Marketing Director, you will shape and drive the Export Commercial Strategy, partnering closely with the International Sales Team and Distributors across the globe to ensure best-in-class execution.

This is a high-impact role combining strategic thinking, entrepreneurial mindset and hands-on execution, ideal for a manager eager to contribute to a Brand turnaround in an international and high-potential environment.

Key Responsibilities

Market & Business Strategy

• Deep dive into key local markets and business dynamics, generating actionable insights to then shape the Export Commercial Strategy

• Identify growth building blocks and define mid/long-term commercial plans

• Set ambitious yet realistic sales targets and action plans

Portfolio & Go-To-Market

• Define and drive portfolio strategy across all categories (offering, pricing, pack sizes, promotions…)

• Lead go-to-market strategy and execution in collaboration with Sales and Distributors

• Support category management and trade marketing excellence

Trade Marketing & Investment Management

• Define and manage ATL/BTL and promotional budgets for key markets

• Identify investment priorities and recommend tailored country-specific initiatives

• Lead trade marketing activity planning and support execution with Sales and Distributors

Stakeholder Management

• Build strong, trust-based relationships with international distributors

• Influence multifunctional and multicultural teams across geographies

• Travel at least 5 days per month to ensure presence in top markets (minimum 1 visit/year per priority market)

KPIs

• Sales growth

• Gross Margin

• Market Share performance across all PIC categories

Experience

• 5-10 years in Trade Marketing, Marketing, or Commercial roles in an International Context

• Experience in B2B and/or B2C environments (Consumer Health preferred)

• Strong exposure to distributor management in international markets

• Experience in go-to-market strategy, brand activations, category management, and trade marketing, preferrable in pharmacy channel

• Experience across both multinational and entrepreneurial/smaller organizations is a strong plus

Skills

• Strong negotiation and influencing capabilities across diverse cultures

• Comfortable working hand-in-hand with Sales teams

• Resilient and effective in multicultural and multifunctional environments

• Excellent analytical and strategic thinking skills

Languages

• Fluent English and Italian (mandatory)

Personal Attributes

• Growth-driven mindset with a strong desire for personal and professional development

• Strategic thinker with a hands-on, execution-oriented approach

• Entrepreneurial spirit, comfortable operating in a fast-evolving and partially unstructured environment

• Passionate about contributing to a brand/business turnaround

• High emotional intelligence and ability to collaborate with teams with varying levels of international exposure

• Willingness to work from the office approximately 60% of the time (2 days/week remote work flexibility)